TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as mainstream television models, relying on fixed air times via public channels. In contrast, on-demand streaming operate on subscription models, with Netflix, Disney+, and Apple TV+ website serving as leading platforms. As media consumption habits shift, rivalry between broadcast stations and streaming s